How to Protect Your Data

Hopefully now you're a little more informed about how your data is collected and the issues that can crop up when it's used to train the next generation of AI. If not, maybe click back through the website. Our pages on data privacy and how user data affects AI are great places to start. On this page, we hope to provide you with steps you can take to regulate who has access to your data
Step 1 - Keep Confidential Information Offline and Be Proactive About Security
This one is as simple as it sounds. Simply, don't put information online that you would rather keep to yourself. The two main categories are
      - Personal Information - name, age, gender, address, phone number, and social security number
      - Payment Information - credit card numbers, PIN numbers, and bank account information
Under no circumstances should you be providing this information to somewhere the general public can see. That includes online message boards and social media. When you do share these kinds of information online, make sure you understand who has access to it, and whether the portal you enter them into is safe and encrypted. For instance, the information above is frequently used when ordering packages from online. Be sure you are on the company's actual website, and that you trust the company with having that information about you.

This Kaspersky Youtube video below outlines many ways you can protect your data while online. The video can also be found linked here.
An eForms video providing an overview of a privacy policy
Step 2 - Read the Privacy Policy
Once you understand what data is and isn't safe to share freely online, make sure you understand what data websites may be tracking from you. This can be done by reading the privacy policy of a website or app. Websites make this really easy, as their policy will be presented to you when you first visit their site. To locate the privacy policy within an app, check out the infographic to the side, where we outline how to find Instagram's privacy policy from within the app.

And remember, if you fail to find a company's policy from within the site, perform a quick search online of the company name followed by "privacy policy." The company's policy should be the first result.


Step 3 - Learn How to Opt Out of Data Collection
The data collection methods outlined in a privacy policy are not the end all be all of data security. Many websites give the user access to customize what data is being tracked, and what it is used for. If you happen to live in the European Union, or the State of California, your ability to opt out of certain data collection is provided by law.

If the website or service allows you to opt out of data collection, it is usually found in the website's privacy settings. The infographic to the left outlines how to opt out and manage the data collection settings on Google.
Conclusion
Data collection doesn't always have to be negative. For instance, Google creating an internet profile of you allows them to tailor content to best suit you. It can make the internet more personalized and provide a greater overall experience. In his article "AI Technologies, Privacy, and Security," author David Elliot writes on the philosophical idea of epistemic privilege. Elliot claims ordinary people are in a position of epistemic privilege because "they know more about themselves than others do." However, with AI, epistemic privilege is slowly disappearing. As companies begin to learn more about you, they can train their AI algorithms to provide you with content to best suit your personality. In his article, Elliot uses Youtube as an example, and how the Youtube home page is personalized for each user based on previous internet history. AI methods like these can be incredibly helpful, but the mass amount of data needed to supply them is concerning.

Now that you're done reading this page, I'm sure you're a little more worried about what other data these internet companies may have about you. While we strongly recommend being cautious about what you share, taking part in the internet means your data will be tracked in some form or another. It's a sort of nonverbal agreement you make as the user. The key take away is to be knowledgeable about the policies you agree to, and understand your internet rights.

Check out the interactive fill in the blank below to test your data protection knowledge.